Field	Details
Full Name	Bobby Kim
Known As	Bobby Hundreds
Profession	Entrepreneur, Author, Artist, Brand Co-Founder
Nationality	American
Ethnicity	Korean-American
Birthplace	Los Angeles, California, USA
Birth Year	Early 1980s (exact date not publicly confirmed)
Age	Early 40s (approximate)
Education	Loyola Law School (attended)
Spouse / Wife	Not publicly disclosed
Net Worth	Estimated $5M–$10M+ (not officially confirmed)
Brand Founded	The Hundreds (2003)
Co-Founder	Ben Hundreds (Ben Shenassafar)
Brand HQ	Los Angeles, California, USA
Book	This Is Not a T-Shirt (2019)
NFT Project	Adam Bomb Squad
Notable Collabs	Disney, Reebok, Spitfire
Social Media	@bobbyhundreds (Instagram & X/Twitter)
Website	thehundreds.com

Bobby Hundreds: The Visionary Behind One of Streetwear’s Most Iconic Brands

If you’ve spent any time in the world of streetwear, you’ve almost certainly come across the name Bobby Hundreds. Whether it’s his boundary-pushing brand, his bestselling book, or his bold Disney collaborations, Bobby Hundreds has cemented himself as one of the most influential figures in street culture over the past two decades. But who is Bobby Hundreds, really? Let’s break it all down.

Who Is Bobby Hundreds?

Bobby Hundreds — born Bobby Kim — is a Korean-American entrepreneur, author, artist, and co-founder of the legendary streetwear brand, The Hundreds. Based in Los Angeles, he has spent more than 20 years shaping the way the world thinks about street fashion, community, and creative entrepreneurship.

He’s not just a brand guy. Bobby Hundreds is a writer, a cultural commentator, and a thought leader who has consistently used his platform to speak on everything from Asian-American identity to the future of Web3. If you’ve ever googled who is Bobby Hundreds, the short answer is: a lot of things, all at once — and doing them all exceptionally well.

Early Life & Background

Bobby Kim: The Man Behind the Name

Bobby Hundreds was born Bobby Kim, and his Korean-American roots have played a significant role in shaping his creative identity. Growing up in Los Angeles, California, he was surrounded by a city that was already a melting pot of cultures, art forms, and subcultures. LA’s unique energy — its skate parks, its graffiti walls, its underground music scenes — fed directly into the lens through which Bobby would eventually build his brand.

From a young age, Bobby showed a strong pull toward writing and visual art. He was the kind of kid who was drawing logos and scribbling stories long before the word “entrepreneur” ever crossed his mind. That early passion for storytelling and aesthetics became the backbone of everything he would go on to create.

His Korean-American identity wasn’t just a background detail — it was a defining lens. Being part of a community that often felt overlooked in mainstream American culture pushed Bobby to carve out spaces where people like him could see themselves reflected. That spirit of inclusivity became a core part of The Hundreds’ DNA.

Co-Founding The Hundreds

A Partnership Built on Shared Vision

In 2003, Bobby Hundreds and his longtime friend Ben Hundreds (born Ben Shenassafar) co-founded The Hundreds in Los Angeles. The brand didn’t launch with a massive marketing budget or celebrity backing. It started with a deep belief that clothing could mean something more than just fabric — that it could represent a community, a lifestyle, and a point of view.

The founding philosophy was rooted in a simple but powerful idea: “People over product.” At a time when most brands were chasing hype and exclusivity, The Hundreds chose to prioritize its community above all else. Customers weren’t just buyers; they were members of something bigger.

That philosophy wasn’t just a tagline. It was how Bobby and Ben made decisions, designed products, and built relationships. It’s a big reason why The Hundreds has outlasted countless competitors who had bigger budgets and flashier press.

The Hundreds – Brand Impact

Defining an Era of Streetwear

The early 2000s were a pivotal moment in streetwear history, and The Hundreds was right there in the thick of it. Alongside brands like Supreme, Stüssy, and Undefeated, The Hundreds helped define what modern streetwear could look like — bold, community-driven, and unapologetically authentic.

The Adam Bomb: An Icon in Its Own Right

One of the most recognizable symbols in all of streetwear is The Hundreds’ Adam Bomb character — a cartoon bomb with a mischievous grin that has appeared on everything from T-shirts to limited-edition collectibles. The character became so beloved that it eventually evolved into the centerpiece of Bobby’s Web3 project, the Adam Bomb Squad NFT collection.

Bobby Hundreds Disney Merch: Where Streetwear Meets Magic

One of the most talked-about chapters in The Hundreds’ collaboration history is its work with Disney. The Bobby Hundreds Disney partnership produced some seriously coveted pieces, blending the brand’s street sensibility with Disney’s iconic characters in ways that felt fresh rather than forced. Bobby Hundreds Disney merch quickly became collector’s items, attracting both streetwear fans and Disney enthusiasts alike. These drops demonstrated that The Hundreds could hold its own alongside the biggest entertainment brand in the world — and look cool doing it.

Beyond Disney, the brand has also collaborated with Spitfire, Reebok, and a long list of artists and brands across the globe. Each collaboration has been carefully chosen to reflect the brand’s values rather than just chase commercial appeal.

A Global Community

What separates The Hundreds from many of its peers is its genuine global community. From Tokyo to London to São Paulo, the brand has built a loyal following of people who connect with its ethos. Bobby Hundreds has always understood that a brand is only as strong as the people who believe in it — and he’s spent over two decades earning that belief.

Bobby Hundreds as a Writer & Author

The Voice of a Generation

Long before podcasts and newsletters became the go-to medium for creative entrepreneurs, Bobby Hundreds was writing. His long-form blog posts were more than just marketing content — they were genuine pieces of cultural commentary that earned him respect far beyond the streetwear world.

His writing voice is candid, thoughtful, and deeply personal. He writes the way he talks: with conviction, humor, and a clear point of view. That authenticity is what made his editorial work so compelling and helped him build an audience that trusted him not just as a brand founder, but as a thinker.

This Is Not a T-Shirt (2019)

In 2019, Bobby Hundreds released his memoir and business manifesto, This Is Not a T-Shirt. The book is part personal story, part business guide, and part cultural history. It details the journey of building The Hundreds from the ground up, the lessons learned along the way, and the broader philosophy that has guided both the brand and Bobby’s life.

The book was widely praised for its honesty and accessibility, and it quickly became required reading for anyone interested in streetwear, entrepreneurship, or creative business. It’s the kind of book that feels like a long conversation with someone who’s been through the trenches and wants to share what they found there.

Bobby Hundreds & NFTs / Web3

Entering the Digital Frontier

When the NFT space exploded in the early 2020s, many brands rushed in without a real strategy. Bobby Hundreds was different. He brought the same community-first philosophy that built The Hundreds into the Web3 space with the launch of the Adam Bomb Squad NFT collection.

The project wasn’t just about selling digital assets — it was about extending the community he’d spent 20 years building into a new medium. Holders of Adam Bomb Squad NFTs were treated as members of an exclusive community with real benefits, access, and a genuine sense of belonging.

Bobby has also been refreshingly honest about the lessons learned in the Web3 space, including the volatility of the market and the challenges of sustaining community interest over time. His thought leadership in this area has made him one of the more credible voices in the conversation around NFTs and brand-building in the digital age.

Cultural & Social Commentary

Standing Up for the Asian-American Community

Bobby Hundreds has never been shy about using his platform for more than just fashion. In the wake of rising anti-Asian hate — particularly following the COVID-19 pandemic — he became one of the most vocal advocates for the Asian-American community, speaking out publicly and consistently.

His commentary on Asian-American identity, representation, and belonging resonated deeply with a community that had long felt underrepresented in mainstream American culture. For many, Bobby Hundreds became not just a fashion icon, but a cultural voice they could point to and say: “That’s someone who gets it.”

He has used The Hundreds’ platform, his personal social media presence, and his writing to amplify these conversations, proving that a streetwear brand can also be a vehicle for meaningful social impact.

Legacy & Influence

Shaping the Next Generation

Ask almost any young streetwear founder or creative entrepreneur about their influences, and there’s a good chance Bobby Hundreds will come up. He has served as a mentor — formally and informally — to countless creatives who have gone on to build their own brands and platforms.

What makes his influence so lasting is that it’s not just about aesthetics. It’s about approach. The idea that you build community first, that you stay authentic to your values, and that your brand should mean something — these are lessons Bobby has modeled consistently over his career.

Staying Relevant Across Eras

Very few brands survive 20+ years in the fast-moving world of streetwear. The Hundreds has done it, and Bobby Hundreds’ ability to evolve — from print media to blogging, from physical retail to NFTs — without ever losing the brand’s core identity is a testament to just how sharp his understanding of culture really is.

Key Takeaways: Lessons from Bobby Hundreds

Bobby Hundreds’ career offers a masterclass in creative entrepreneurship. A few of the biggest lessons that stand out:

Community before commerce. The Hundreds was built on relationships, not just revenue. Bobby consistently prioritized the people around the brand before the numbers, and the brand’s longevity reflects that.

Authenticity is a strategy. At a time when many brands chased hype, Bobby stayed true to what The Hundreds was about. That consistency is what built real trust.

Evolve without losing yourself. From streetwear to Web3, Bobby has navigated multiple cultural shifts without abandoning the core of what makes him and his brand distinctive.

Conclusion: Why Bobby Hundreds Still Matters

So the next time someone asks who is Bobby Hundreds, you’ll have plenty to say. He’s the co-founder of one of streetwear’s most enduring brands. He’s a bestselling author. He’s a cultural advocate. He’s a Web3 pioneer. And at the heart of all of it, he’s someone who genuinely cares about the community he’s built.

From his early days as Bobby Kim growing up in Los Angeles, to his iconic Bobby Hundreds Disney collaborations, to his continued evolution as a thought leader, Bobby Hundreds has proven that a brand built on authenticity and community can stand the test of time.

As for what’s next — knowing Bobby Hundreds, it’ll be something worth paying attention to.

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